Big Back Page Print Ad

The message to a really big audience — “Thank you for all you do to make us who we are.” It was tricky. I wanted it to come off as collaborative, not self-serving. The headline was meant to pull them in, and the body copy was designed to make them feel like part of something big. The ad ran in the back of the Wisconsin State Journal. That’s a lot of eyeballs. 

10milad

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